Select Page

The Myth and Reality of Product Development

Why does a MudSling cost what it does, or any product for that matter?  Certainly the material can’t cost more than a few pence you may say.  I hear this often enough to warrant a brief education about what it takes to bring any product to market.

The price of a product reflects the cost of many things unseen by the consumer:  the months it took to conceive of and develop it, the trial and error of multiple prototypes made in the course of getting it to fit and look right;  the cost of  tooling and parts moulding. Add to that the cost of fasteners, product identification, instructions design, packaging, advertising, and the cost of transport from the factory to distributors plus local taxes.   The price you pay factors in the cost of product development plus a  reasonable profit margin for distributors that handle sales in markets such as Europe, and the profit we need to make in order for the effort to have been worthwhile in the first place.

In short, GS riders derive a value from the design of  the MudSling because it solves a problem identified by thousands of riders – the need to protect suspension and surrounding components from mud and rock soiling and damage.  What you pay for the product is not the material from which it is formed, but the problem solving creativity and the months of effort spent by many people all along the development, production, and distribution process to bring the product to market and, eventually, to you and your GS. That, mates, is worth a lot more than a few pence.

When you buy a MudSling, feel good about supporting the team that brought it to you and know that it helps foster new products from which you may benefit in the future.

In Europe, our products are distributed by Nippy Normans in the UK www.nippynormans.com.

Andrew Serbinski


Machineart Moto

23. 01. 11